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FranklinCoveyFranklinCovey
  • Unpredictable Times
  • All Access Pass
  • Solutions
    • Leadership Solutions
      • Multipliers
      • The 4 Essential Roles of Leadership
      • The 6 Critical Practices for Leading a Team
      • The 7 Habits of Highly Effective People
      • The 7 Habits for Managers
      • The 7 Habits Leader Implementation
      • Find Out WHY
      • Unconscious Bias
    • Strategy Execution
      • The 4 Disciplines of Execution
      • 4DX Operating System
    • Productivity Solutions
      • The 5 Choices to Extraordinary Productivity
      • Project Management Essentials for the Unofficial Project Manager
      • Presentation Advantage
    • Building Trust
      • Leading At The Speed Of Trust
      • The Speed of Trust: Foundations
      • Smart Trust
    • Current Issues Live – Online Series
    • Jhana
    • Customer Loyalty
      • Leading Customer Loyalty
      • Winning Customer Loyalty: The 7 Habits of Outstanding Customer Service
    • Sales Performance
      • Helping Clients Succeed: Filling Your Pipeline
      • Helping Clients Succeed: Qualifying Opportunities
      • Helping Clients Succeed: Closing The Sale
  • Engage With Us
    • All Access Pass
    • Client-Facilitator Certification
    • Learn Online- LiveClicks
  • Workshops
  • Webcasts
  • Resources
  • Contact Us
  • Dutch

Find Out WHY

For Anyone Whose Success Depends On Serving Customers

The Innovation Imperative

In today’s world, innovation is not a luxury, it’s a necessity–and it’s not just for the people in the executive suite or in product development. Everyone has the challenge of coming up with new and better ways of meeting the needs of their customers and achieving new levels of results. Organizations that establish a pervasive culture of innovation will win.

Yet all too often we feel like we are guessing–hoping that our ideas are the right ones. Or, if they are, that people will embrace what we have come up with. But successful innovation doesn’t need to be left to chance.

''Innovation can be far more predictable—and far more successful—but only if you think about it differently.''

-CLAYTON CHRISTENSEN, TADDY HALL, KAREN DILLON, DAVID DUNCAN

A Culture of Innovation

More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly—even eagerly—pull into their lives.

FranklinCovey’s newest solution, Find Out WHY: The Key to Successful Innovation, helps individuals and leaders at every level understand why customers make the choices they do. Armed with that knowledge, they can design solutions that deliver what customers are looking for–their “Job to Be Done.”.

Practical Theory

Find Out WHY is a foundational solution for everyone involved in innovation and anyone who serves customers—paying or non-paying, external or internal.

Think differently:
Recognize the impact of understanding why customers make the choices they do.

Find struggling moments:
Observe customers using products and services and look for obstacles or frustrations they experience.

Hear what customers don’t say:
Interview customers to discover why and how they choose and use specific products and services.

Frame the Jobs to Be Done:
Create a concise summary of customer Jobs to Be Done.

Design for progress:
Generate innovation opportunities that satisfy customer Jobs to Be Done.

25 Years of Research

Find Out WHY is based on 25 years of research and practice by Clayton M. Christensen, Harvard Business School professor and one of the world’s most influential business leaders, and Bob Moesta, an insightful practitioner and creator of over 3,000 successful innovations.

Methods and Materials

Available as a live, live online, or on-demand solution through FranklinCovey’s All Access Pass.
  • Participant Guide
  • Practice Cards
  • “Why” Finder
  • 20 FranklinCovey InSights videos
  • 5 FranklinCovey On Demand modules
PROGRAM OVERVIEW

Available in the All Access Pass

The FranklinCovey All Access Pass allows you to expand your reach, achieve your business objectives, and sustainably impact performance.

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Provides the essential skills and capabilities your workforce needs to drive your initiatives forward.

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Our flagship offering provides everything in the Personal Effectiveness Pass plus our time-tested leadership offerings.

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Built for organizations that need to solve for specific business outcomes, including sales performance, customer loyalty, and execution. Includes everything in All Access Pass.

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