In today’s world, innovation is not a luxury, it’s a necessity–and it’s not just for the people in the executive suite or in product development. Everyone has the challenge of coming up with new and better ways of meeting the needs of their customers and achieving new levels of results. Organizations that establish a pervasive culture of innovation will win.
Yet all too often we feel like we are guessing–hoping that our ideas are the right ones. Or, if they are, that people will embrace what we have come up with. But successful innovation doesn’t need to be left to chance.
